GBTA Europe Tech Committee - Rethinking Corporate Travel with AI

May 11, 2026

AI in corporate travel is no longer theoretical. It is operational.​

In this episode of Business of Travel, the GBTA Europe Technology Committee takes a practical look at how AI assistants are being deployed across managed travel programs.​

Host Lenny Hornsby speaks with Johnny Thorsen, a technology leader with hands-on experience implementing AI solutions, about availability, onboarding, ideal client fit, limitations, and measurable impact.​

The discussion moves beyond buzzwords to address real questions:​

• Where is AI working today?​
• Where does human intervention still matter?​
• What governance and data considerations must travel leaders understand?​

For corporate travel managers and global program owners, this episode provides a grounded framework for evaluating AI tools in managed travel.

Speakers:

• Heinz Lennard Hornsby (Lenny) – Chair of the GBTA Europe Technology Committee
• Johnny Thorsen – VP Strategic Business Development, Serko Ltd.

 

Music track is Space Jazz by Kevin MacLeod  
Licensed under Creative Commons: By Attribution 3.0 License