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The Business of Travel

Welcome to GBTA's official podcast covering all things business travel!

Jan 12, 2026

In an era where data tells the truth about traveller motivations, “When the Data is the Story” explores how numbers can illuminate narratives of culture, identity, and experience. Drawing from the 2025 Traveller Identity Consensus report, Evita Robinson and Dr. Alana Dillette reveals how BIPOC traveller data does...